Brazil is a melting pot of colors, languages and custom, which allow it to be an area of much interest for companies in other countries. The cuisine in Brazil is similar to what would be expected of a country in this area. Many dishes use rice or beans as the stable due to the availability within the country. Multiple types of meat are used in dishes depending on the area of Brazil and what can be cultivated from the land. The main meets are: beef, pork, and seafood. Some of the main dishes that are native to Brazil include: Acarajé, Bolinhos do Arroz, Feijoada, and Balo de Minho Carloca. All of these dishes are essential when exploring the cuisine in Brazil.
The family structure in Brazil is very similar to that of the United States. The perfect image of a family consists of a husband, a wife, and children. Although in both Brazil and in the United States women have an increasing amount of single parents and divorces. In Brazil, extended family members are close to the whole family where as in the United States, the extended families tend to be more separated from the family.
When it comes to personality, Brazil and the United States are very different. In Brazil, they are more affectionate and tactile. In the United States, the people are very emotional, adventurist, and individualistic. Their ways of greetings are also different. In Brazil, the men usually shake hands with one another and the women kiss each other’s cheek; starting on the left side then moving to the right side. For US citizens, they use a more formal way of greeting that may seem disrespectful but really isn’t to them. US citizens greet by waving and hugs.
When making business deals, it all boards down to whether you want to get to know who you are making a deal with or whether you want to just go for the best deal in the company. The way that United States run their business is that they go for what’s best for the company in the long run and developing a relationship with the people they are dealing with isn’t of much importance. While on the other hand, Brazilians take getting to know each other very serious when it comes to making deals.
Art in Brazil is very popular, especially in the form of statues and paintings. The statue of the Christ the Redeemer that overlooks Rio is by far one of the most prominent aspects of Brazil. This statue stands at 98 feet tall, not including the base, and is important because of the large Christian population in Brazil. It has been the world’s largest art-deco statue in the world until 2010. One of the most popular artists in Brazil is Eduardo Kobra, an artist that has made artistic creations all over the world. Street art is a very common form of art that is displayed all throughout Brazil. This type of art litters the streets of every small and large city in Brazil. Unlike the United States that does not allow street art in many areas of the country, the fact that Brazil allows this type of art shows that they care about artistic expression in any way possible.
Dance, Dance, Dance
Dancing in Brazil is a major part of their culture due to the fact that it has been around since the 16000s and 1700s. The Samba is currently the most popular dance and is a mix of African beats at customs associated with outfits that are dazzling with massive headdresses and colorful costumes. The Capoeria is a dance style that originated from martial arts and is now incorporated with music. The Carimbo and Lambada are both forms of folk dances that are associated with sensuality and sexual nature. Lastly, the Lundu and the Forrow were dances that are slowly losing popular attention, but were essential to the culture in the 1700s.
Music is also an influential aspect of Brazil’s culture. This music is a mix of traditional folk music with a European twist. The Choro is a type of instrumental music that is played using a flute, guitar, and a chordophone. The fast beats incorporated in music from Brazil originated during the 1600s when music began, and then the European twist allowed for the music to meet the needs of dancing.
We used Hofstede’s assessment to compare the culture of both Brazil and the United States. The factors in this assessment include: power distance, individualism, masculinity, uncertainty avoidance, pragmatism, and indulgence. The United States scores higher in Individualism, masculinity, and indulgence. However, Brazil scores higher in power distance, uncertainty avoidance, and pragmatism. These differences can be further explained through simple breakdowns. Brazil scores higher in power distance because it values obedience in children, expect teachers to be authoritarian and direct student learning. However, the United States scores low on power distance because it encourages independence and active experimentation in children and places a premium on student initiative and student-oriented educational process.
Along with these differences, the Brazilian culture is extremely different than the American culture because of the idea of Collectivism versus Individualism. The United States promotes self-sufficiency and personal opinion, but Brazil believes that group consensus and loyalty to the group is more important. These differences are shown in all aspects of life, and show how different the cultures are from one another. Lastly, when mapping cultural distance there are multiple areas that can be associated with cultural dimensions. Relationship with the environment can be expressed through harmony in Brazil and Mastery in the United States. However, the time orientation is polychromic in Brazil and monochromic in the United States.
In conclusion, we found that due to the diverse culture that is present in Brazil, there is more variability in the workplace that can be essential for growth in companies wanting to travel abroad.